Email notifications: they work!

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As with any stock-based operation, we sometimes run out of things.

The trouble is, people buy parts because they need them, not because they want them, which makes our stock levels pretty erratic and hard to predict.

If we go out of stock, we give our customers the opportunity to receive a stock notification via email. As soon as more stock is scanned into our warehouse, an email is automatically sent out to customers to let them know.

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So, does it work? According to our latest figures, the answer is a resounding yes.

In the last 30 days, our stock notification emails have led to 109 visits and more than $2000 in revenue.

We sell products that are hard to get elsewhere, so it seems like people are happy to wait.

What do you think? Would you use this feature on a website?

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